Huck 'n' Chuck
This an actual, no-foolin' ad for Mike Huckabee: Not a YouTube gag, not for cable. The Huckabee campaign has purchased $60,000 of Iowa airtime to bring the gospel of Chuck Norris to potential caucus-goers. Says Huckabee:
Jonathan Martin gets a worthy response from the Fred Thompson team:
Reaching new voters and reminding folks that politics doesn't have to be a bloodsport were some of our goals for this first ad. Running for President is serious business, but I am not afraid to have some fun while I am doing it.I know Huckabee has a great sense of humor and some savvy for pop culture, but he's still a conservative ex-pastor whose wife led a campaign against internet predators. And he's appealing to Iowans with an... internet meme that started in 2005. It's not goatse or LOLcats or anything super-obscure, since Norris himself has gone on TV and joked about the facts, but it's really something to hear a presidential candidate say "There's no chin behind Chuck Norris's beard. Only another fist"—and assume that everyone will get it. And if it wasn't for that meme, Norris might be too much of a has-been to be worth playing up in an ad. If Huckabee ran in 2004, would he be appearing with the guy from the Total Gym ads?
Jonathan Martin gets a worthy response from the Fred Thompson team:
With his new campaign ad featuring Chuck Norris, Mike Huckabee has confused celebrity endorsement with serious policy.You heard it from Fred: Celebrities and serious policy don't mix!
Anders M.L. | November 19, 2007, 10:58am | #
Very clever. Making use of Norris' face should give him a lot more than $60 000 worth of MSM publicity (even if the hosts presenting the ad don't get the "facts", there's a fun ad with a celebrity endorsement).
However, wonder how much of the viral effect would have been reduced if they had tried to capitalise on Norris' previous political record. He's a bit of a has-been, but he's still active in some circles. Norris does after all have his own (very religiously conservative) column, and actually attacked Pat Robertson for the reverend's unprincipled liberalism:
"When major Christian leaders sacrifice children in the womb on the altar of politics, I think it's clear to say many conservatives are at risk of losing their hearts and distinction. If I can play slightly with Jesus' words, "What does it profit a man to win the election, but lose his soul?"
[---]
Vote Huckabee in '08!"
Yes, those are the words of the man who can - according to folklore - slam a revolving door. Viral pop-culture indeed.
The video - as well as the shorter version aired on ox - is just about right, though. At least in my demographic.
Randolph Carter | November 19, 2007, 12:51pm | #
Mein Gott! The Memes have escaped!
Baylen | November 19, 2007, 1:30pm | #
Chuck Norris's stroke-y new speech impediment (sounds like Kirk Douglas Jr., or like he just came from a bad trip to the dentist) makes him and this joke of a campaign ad significantly less impactful.
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